The global debate on Sustainable development is truly on.There is great confusion about what is sustainable development. Each one defines sustainable development in their own way to suit their convenience. There is lot of myth and untruth surrounding these overhyped marketing of the so called sustainable development initiatives.
For a common man how do we define sustainable development? Majority of human population is under nourished and poor. How do you include them in sustainable development? Wikipedia defines it as a development that
"meets the needs of the present without compromising the ability of future generations to meet their own needs".
I had posed a question in LinkedIn Q&A forum,definition of Sustainable Business - two interesting definitions emerged. One definition given by
Richard Kubin that more or less applies sustainable development definition to businesses. He defined it "as a business that is economically viable, socially equitable and environmentally benign" The other definition was more holistic and was given by
James Stuart. He defined it as "
the process by which long term - and widespread - benefits are gained. Widespread, meaning further than any particular business or the employees of that business, encompassing the suppliers, the producers, the consumers. This means shared benefit and a joint future based on trust, mutual respect and development". You can find the article of James Stuart here: /uploads/sustainable Business.pdf
If business is the vehicle of wealth creation globally, is it not apt to expect full partcipation of the businesses in sustainable development? Is it happening globally?
Well only time will tell.